Founders of Studio LoHo and KOOJ – Kind of OJ, Karel Loontiens and Jo Hoeven decided to take a new step in 2017 and started to a fresh concept in in Bruges, Belgium. Studio LoHo is the atelier where they exhibit art works, create their interior projects and products but they mostly design clay bathtubs which makes the Studio LoHo distinctive on its own. On the other hand, KOOJ is a bed&breakfast concept with 3 rooms that offers a highly satisfying aesthetic luxury. Two ideas seem to be different but they actually feed from each other and grow with a great success thanks to the quality they offer.
Their taste of aesthetics is quite eye-pleasing due to how they combine each object and color with each other. Despite to well-selected objects, Jo Hoeven explains the creative process of the place both as well controlled but also spontaneous. Large glazed windows allow the natural light and take the people inside of a peaceful atmosphere through the nature and serenity while drawing attention to art works. Bed&breakfast concept works pretty well since they offer a luxurious kind of peace, but definitely not overwhelming. Art works they preferred are one of the most carefully selected pieces; how they have been located in rooms particularly makes them distinguish themselves in a harmonious way with color palette.