The famous Italian design ambassador Molteni Group always innovates and brings the finest products to the market. The company globally represents the Italian culture with the highest quality since 1934, it consists four brands under their name and they are all leading companies of their sector. After bringing past and future together for years, now they bring the Italian culture and quality together with New York City.
It is not surprising that when art and design is the topic, whether in the past, today or the future, Italians are the first to come to mind. Yet, it becomes more specific when it comes to quality in design thanks to The Molteni Group who didn’t miss any chance to sign their name to the good quality of furnishings and who have been bringing the past and the future together for the past 80 years. Molteni & C is officially launching their e-commerce platform for US Customers and they have great experience in delivering high quality products for their high profile customers. The innovative e-commerce platform offers modular configurations and hundreds of fabrics and finishes through a 4k quality definition 3D configurator. Molteni Group believes digitalization is the most effective way to reaching its worldwide customer base.
The Molteni Group started their journey in 1934 with Molteni&C as a furniture workshop and it didn’t take long for them to be one of the leading brands in the industry. When the company was founded for the first time there was a transition to mass production and there were only two options for the companies; adapting to the times or perishing, but The Molteni Group didn’t only adapt to the times but also engraved their name to the history by showing that quality doesn’t have to come with tailor-made products; it can also be founded in mass production.
Their collaborations with well-known designers of that time went over with a bang as they brought creative designers together with the industry and the quality of the products they produced made them one of the top names in the furnishing sector. Their collection is an exclusive re-edition project started in 2015 in collaboration with and Gio Ponti heirs; is a perfect example of their pursue for excellense when creating a product. Molteni has always been a company that leads the industry thanks to how they adapt to the times especially with technological innovations. Their dedication to their roots only made their designs more valuable and their passion for things beautiful and for finely crafted furniture, a culture forged and nurtured within the firm. Collaborations that Molteni realized through the years had a great role in their success story as they have always made their collaborations with heedfulness.
They managed to work not only with the best designers but also with the ones who can appreciate the roots of the company and add value to them with their approaches. Starting from April 2016, the Belgian architect and designer Vincent Van Duysen is appointed as the Creative Director of the Molteni & C and Dada brands. He managed to work with the best designers who appreciate the company’s roots and further enrich them with a unique approach. Consequently, the company’s collaboration with Vincent Van Duysen is not a coincidence when considering all this. It is, in fact, a perfect fit.
Vincent Van Duysen is a Belgium-based designer who has demonstrated great success in the design world by authoring many global works. After the success of the Gliss Master wardrobe systems, the new partnership focuses on coordinating the brands’ image and retail concept. Vincent creates an innovative vision for Molteni & C, amalgamating his Flemish culture with Molteni & C’s heritage. Their collaboration began in 2016 with designs that juxtapose elegance and functionality. Since then, their collaborative efforts only got better. The role he has as a creative director of the company not only brought a great success to him but also augmented the prestige of the company, as they slowly started showing the quality of Italian design to the world together with new flagships. The locations of new flagships have a major role in the visibility of the brand’, that is why each location has been chosen carefully to reflect their characteristics and stylistic principles as it can seen in London and Paris, soon will be seen in New York City as well.
Products list from the first image